(£16) 60 mins
For local councils large and small, and increasingly for councillors, social media is a hugely important component of community engagement. Social media is increasingly being utilised by councils and councillors as a tool to stay in touch and engage with communities.
Yet there are challenges and barriers that prevent councils and councillors from reaping the full benefits of social media, and that's what we're going to explore in this module.
- Consider the opportunities and risks that social presents to both councils and councillors from a civility and respect perspective.
- Explore a range of strategies that councils and councillors can put in place to set themselves up for social media success.
- Consider what we ‘sound like’ on social media and how our 'digital tone of voice' can impact how both how we come across to others, as well as impacting how others engage with us.
- Understand how we can use social media to demystify the role of our council and our councillors.
- What to do if things go wrong: how to manage a range of scenarios from trolling to harassment and what steps to take.
Please note that when booking any e-learning course there will be a delay in receving the log in details as ALCA staff need to set up the links. Thank you.
