Communications Courses

Building an effective council communications strategy

Everything should start with a strategy – and good communication is no different. To get the most from an increasing range of communications platforms and tools, it’s vital that your Council has a strategy that supports the delivery of your Council’s existing aims and objectives. We walk you through best practice for creating an effective communications strategy that fits with the needs and aspirations of your Council, whilst making best use of communication opportunities available to you.

Improving internal council communications

Suitable for Clerks and Officers

Suitable for Councillors

Effective internal communication is the cornerstone of good council operations. Yet ensuring the development and sustainability of good internal communication is often a challenge for councils of all shapes and sizes. This session explores strategies to identify gaps and challenges in internal communication, and ways to build more positive and outcome-focused communications between Members and Officers in the future.

Building a two-way conversation with your community

This session will help you consider practical and effective ways for your Council to systematically and proactively find out what really matters to people living within your parish, through a range of print and digital tools. Discover the tools, strategies and techniques needed to not just better promote your own messages but also to better hear and respond to the voices within your local community, and get buy-in on your vision for your community’s future.

How to engage with young people in your community

Young people can be a particularly challenging demographic for councils to reach and engage with. We explore how to understand the issues that matter to young people, how to effectively reach and engage with them online and offline, and how best to work with them to improve different aspects of your community.

How can you effectively find and encourage people to stand or be co-opted as town or parish Councillors? In many areas it is increasingly hard to find people who are willing to put their names forward either at election time or to be co-opted. We show you effective ways Councils and Councillors can encourage more people to come forward and this interactive session explores practical ways to do just that.

Using digital communication to engage with the community

Creating an effective social media strategy for your council

Social media provides town and parish Councils a unique opportunity to significantly enhance their communications – yet few councils have a clear social media strategy in place. This course looks at how to build a social media strategy that seeks to promote your services and key council priorities and considers which social media channels are best suited to help you achieve your goals, what tools to use, and more.

Using Facebook to enhance your Council’s Communications

Facebook provides town and parish Councils a unique opportunity to significantly enhance their communications – yet few Councils are fully reaping the benefits on offer. Discover how to build up effective two-way conversations with local communities, make use of time-saving tools and learn techniques to improve digital engagement, all within the constraints of existing Officer time and resources.

Beyond Facebook: how councils can make use of Instagram, Twitter and other emerging social media platforms

More and more Councils are looking to use a range of social media platforms in order to increase their digital reach into their community. Instagram and Twitter are two key platforms that offer a range of benefits for Councils. This practical session looks at how to get started and what strategies and techniques are working well for councils like yours.

Creating accessible council documents and content across different media

Course suitable for Clerks & Officers

This session is all about the practical application of accessibility, and will provide you with an understanding of the application of accessibility from the perspective of a local council. We will teach you how to create accessible documents, content and multimedia for use for use throughout the work of your council. This session will review the basic principles of accessibility, and walk you through tools and techniques to ensure your council is working towards accessibility compliance.

Social media offers Parish and Town Councillors as individually-elected members a fantastic opportunity to engage and communicate with their residents. Building up two-way conversations through the power of digital platforms has never been easier, but it can be tricky to get started and to know where to focus your time and effort as an individual Councillor. We walk you through the essential ways to get the most out of key social media platforms as a local Councillor, and provide top tips to engage with your residents.

Suitable for Councillors

Data Protection for Clerks and Officers

In an ever-evolving legislative landscape, it is vital that Councils ensure they have the most up-to-date understanding of their data protection and related obligations. This session walks Councils through the principles of GDPR and related legislation including PECR, what it means in practical terms and the systems and processes Councils should have in place to ensure they are working towards sustainable compliance.

Course suitable for Clerks & Officers

Managing difficult people and conversations

Managing professional relationships effectively is important, and this is particularly true for Clerks and local council officers. Yet whether it’s with other officers or with councillors, sometimes difficult situations will present themselves, and it’s vital to have the skills to manage the challenges. This session for local council officers explores practical techniques and ideas to manage difficult relationships in a council environment.

Course suitable for Clerks & Officers

Emotional resilience skills for council officers

Course suitable for Clerks & Officers

Equality, diversity and inclusion in your council

This session will focus on understanding protected characteristics, the difference between direct and indirect discrimination and the definitions of equality, diversity and inclusion – and how the relate to the internal and external work of parish and town councils. The aim being to raise awareness to barriers to progress for diverse communities and barriers to productivity for staff.

Public speaking can be daunting, even for experienced Councillors. With the advent of virtual meetings, it’s more important that Councillors feel confident to effectively communicate with residents at public or virtual events. Our experts will guide you through techniques and strategies to help you speak in public with flair, confidence and authenticity.

Whether you are an experienced Council or committee Chair, or whether you are new to the role, getting the most from Virtual Meetings can be a real challenge for us all. We walk you through strategies to get the most out of your meetings, get the most from your fellow Members and how to ensure that technology works for you, not against you.

Chairmanship Skills: How to Chair in-person Meetings and Events Effectively

View forthcoming course dates

Dealing with the media

How to get started and build relationships with your local media

Traditional media offers Parish and Town Councils a platform to engage and communicate with their residents, but engaging journalists can be daunting. We help you build the confidence needed to succeed, exploring how you can build effective two-way relationships with journalists.

Communicating through a Crisis

We never know when a crisis could strike. From local flooding to a council meeting going viral there are many ways in which local councils can find themselves in the eye of the media storm. This session takes participants through the detail of preparing for a crisis no matter what form it may take. Passing on expert tips and guidance on being as prepared as you can be should the worst happen.

This session is designed for officers and councillors who want to be better prepared for appearing on broadcast media – principally TV and radio. We will share the secrets of preparing for interviews and techniques for dealing effectively with getting your message across. Broadcast media retains very extensive reach into all communities with regional TV and radio still having a large audience making it important that local councils are engaging.

Writing effective press releases to get local coverage

In this session we will explore the skill of writing a press release that will both get your council the coverage you are looking for and also convey the messages you want to get across. Participants will go away with a much deeper understanding of how to construct your press releases and what is most effective in getting good coverage.