Communications Courses for Clerks and Officers

breakthrough communicationsBuilding an effective council communications strategy

Everything should start with a strategy – and good communication is no different. To get the most from an increasing range of communications platforms and tools, it’s vital that your Council has a strategy that supports the delivery of your Council’s existing aims and objectives. We walk you through best practice for creating an effective communications strategy that  fits with the needs and aspirations of your Council, whilst making best use of communication opportunities available to you.

Cost: £30/delegate

 

Using Facebook to enhance your Council’s Communications

Facebook provides town and parish Councils a unique opportunity to significantly enhance their communications – yet few Councils are fully reaping the benefits on offer. Discover how to build up effective two-way conversations with local communities, make use of time-saving tools and learn techniques to improve digital engagement, all within the constraints of existing Officer time and resources.

Cost: £30/delegate

 

Beyond Facebook: how councils can make use of Instagram, Twitter and other emerging social media platforms

More and more Councils are looking to use a range of social media platforms in order to increase their digital reach into their community. Instagram and Twitter are two key platforms that offer a range of benefits for Councils. This practical session looks at how to get started and what strategies and techniques are working well for councils like yours.

Cost: £30/delegate

 

Data Protection for Clerks and Officers

In an ever-evolving legislative landscape, it is vital that Councils ensure they have the most up-to-date understanding of their data protection and related obligations. This session walks Councils through the principles of GDPR and related legislation including PECR, what it means in practical terms and the systems and processes Councils should have in place to ensure they are working towards sustainable compliance.

Cost: £30/delegate

 

How to engage with young people in your community

Young people can be a particularly challenging demographic for councils to reach and engage with. We explore how to understand the issues that matter to young people, how to effectively reach and engage with them online and offline, and how best to work with them to improve different aspects of your community.

Cost: £30/delegate

 

Building a two-way conversation with your community

This session will help you consider practical and effective ways for your Council to systematically and proactively find out what really matters to people living within your parish, through a range of print and digital tools. Discover the tools, strategies and techniques needed to not just better promote your own messages but also to better hear and respond to the voices within your local community, and get buy-in on your vision for your community’s future.

Cost: £30/delegate

 

Improving internal council communications

Effective internal communication is the cornerstone of good council operations. Yet ensuring the development and sustainability of good internal communication is often a challenge for councils of all shapes and sizes. This session explores strategies to identify gaps and challenges in internal communication, and ways to build more positive and outcome-focused communications between Members and Officers in the future.

Cost: £30/delegate

 

Strategies to identify and recruit new local councillors

How can you effectively find and encourage people to stand or be co-opted as town or parish Councillors? In many areas it is increasingly hard to find people who are willing to put their names forward either at election time or to be co-opted. We show you effective ways Councils and Councillors can encourage more people to come forward and this interactive session explores practical ways to do just that.

Cost: £30/delegate

 

Managing difficult people and conversations

Managing professional relationships effectively is important, and this is particularly true for Clerks and local council officers. Yet whether it’s with other officers or with councillors, sometimes difficult situations will present themselves, and it’s vital to have the skills to manage the challenges. This session for local council officers explores practical techniques and ideas to manage difficult relationships in a council environment.

Cost: £30/delegate

 

Emotional resilience skills for council officers

Why do some people handle whatever life throws at them, while others tend to struggle? The answer is resilience. Resilience is the ability to recover from the inevitable problems that life throws at us. This session will focus on increasing your resilience and managing it as part of your wellbeing. Looking at self-care and self-awareness, we will lead you in the first steps to improving your resilience and developing a resilience journal.

Cost: £30/delegate

 

Embracing equality, diversity and inclusion in your council

This session will focus on understanding protected characteristics, the difference between direct and indirect discrimination and the definitions of equality, diversity and inclusion – and how the relate to the internal and external work of parish and town councils. The aim being to raise awareness to barriers to progress for diverse communities and barriers to productivity for staff.

Cost: £30/delegate

 

Communicating through a Crisis

We never know when a crisis could strike. From local flooding to a council meeting going viral there are many ways in which local councils can find themselves in the eye of the media storm. This session takes participants through the detail of preparing for a crisis no matter what form it may take. Passing on expert tips and guidance on being as prepared as you can be should the worst happen.

Cost: £30/delegate

 

How to prepare for TV and radio interviews

This session is designed for officers and councillors who want to be better prepared for appearing on broadcast media – principally TV and radio. We will share the secrets of preparing for interviews and techniques for dealing effectively with getting your message across. Broadcast media retains very extensive reach into all communities with regional TV and radio still having a large audience making it important that local councils are engaging.

Cost: £30/delegate

 

Writing effective press releases to get local coverage

In this session we will explore the skill of writing a press release that will both get your council the coverage you are looking for and also convey the messages you want to get across. Participants will go away with a much deeper understanding of how to construct your press releases and what is most effective in getting good coverage.

Cost: £30/delegate

 

Getting started with local media

Traditional media offers Parish and Town Councils a platform to engage and communicate with their residents, but engaging journalists can be daunting. We help you build the confidence needed to succeed, exploring how you can build effective two-way relationships with journalists.

Cost: £30/delegate

 

 

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